Changing Market Processes Online Marketing

Question: Discuss about the Changing Market Processes for Online Marketing. Answer: With the dynamic nature of the businesses in the modern world, marketing forms an important aspect of the progress that many businesses need to capitalize on. One of the most used is the online marketing due to the ease of access to internet services to nearly every person. Although it is a good platform for use, online marketing has also its bedside although the advantages outweigh the disadvantages. The marketers complain that they face challenges in adapting to several online tools which emerge day in day out because each company reports varied success rates . For instance, marketers are not sure of which tool to use between wikis, search engines and mobile based platforms (Gurau, 2008). On the other hand, online marketing allows marketers to customize their products and reach several customers at a go. In this aspect, the customers can react and give their opinions about the product. The company then benefits because it is able to respond to the client's remarks and further act upon it. This, therefore, calls for integrated marketing communication so that online marketing tools are used in conjunction with each other. Therefore companies need to be updated with the internet based marketing because they tend that this platform is taking will make marketing an engineering and software-based activity. The software developers use simulation models and decision support systems. Customer involvement in the co-creating of the products and services increases the number of facts as opposed to the second-hand information from surveys which can be regarded as conjecture (Valos et al., 2010). This is the prime reason as to why the Dell Company has decided to initiate an online platform called Radian6 whereby it will be getting all the queries and concerns from its clients from twitter and othe r online systems, respond and act upon them appropriately. References Gurau, C. (2008). Integrated online marketing communication: implementation and management. Journal of communication management, 12(2), 169-184. Valos, M. J., Ewing, M. T., Powell, I. H. (2010). Practitioner prognostications on the future of online marketing. Journal of Marketing Management, 26(3-4), 361-376.