HR management , managing people for competitive advantage Essay

HR management , managing people for competitive advantage - Essay Example About competitive advantage, Olsen states, â€Å"It is what you do best that draws customers to buy your product/service instead of your competitor's†. Competitive advantage provides many considerable benefits to the companies, such as, increase in the levels of productivity, increase in the profits, and creation of a loyal client base. Some of the factors, which contribute towards achievement of competitive advantage in the market, include good public relations strategy, effective business management strategy, provision of premium quality products to the consumers, and a talented and efficient workforce. Effective marketing strategies also play a great role in making a company achieve and maintain competitive advantage. About the importance of marketing strategies in this regard, Tatum states, â€Å"Aggressive and appealing marketing campaigns can help to establish a company and its product line as being highly desirable†. Implementation of generic business strategies and presence of an efficient workforce are two of the most important factors behind achievement of competitive advantage in the market. In this paper, we will discuss what recruitment is and how human resource department of a company can manage the workforce for achieving competitive advantage. ... Employees work for the production of high quality products, which is one of the main factors for the achievement of competitive advantage. Along with the process of recruitment, effective management of the workforce is also very important in order to achieve competitive advantage. HR department is mainly responsible for the management of all issues related to employees. If employees are satisfied with a company, they work with more commitment and dedication, which brings more benefits to the company in the form of increased productivity and profitability. Therefore, managers need to take care of all needs of the employees in order to make them competitive and productive for the company. Recruitment is a very sensitive process because success of a company primarily depends on the number of proficient and skilled employees working for the company. Some companies make use of recruitment agencies for the selection of right candidates. About recruitment agencies, Worth states, â€Å"Such agencies are experts in evaluating a hiring company's needs against the skills and experience of job seekers†. The HR management of the company contacts recruitment agencies whenever the company needs new employees. Recruitment agencies advertise jobs through different media, collect resumes of the candidates, interview potential candidates, match employee skills with hiring company’s requirements, and maintain a proper database of all candidates. The management staff of the company provides all details to the agencies, which helps the agencies recruit best employees for the company. Such details include job description, job responsibilities, list of required and preferred education, required skills and experience, and the pay scale. Based on